Friday, November 26, 2010

rAnDoM word / image association

Random Association is an idea generation method which allows students to systematically generate new ideas through a fixed formula. The whole premise of Random Association is to use a Random Word to provoke a reaction from the brain. 


  • use it to stimulate open and divergent thinking and seek creative new ideas.
  • Use it to re-ignite creative thinking when you are running out of ideas.
  • Use it to get people out of a rut when their thinking is still rather conventional.

HOW to use it

1. Find a random word

Find a random word that will be used as a stimulus for new ideas. 
Example:
  • Look around you. What can you see? Can you see any words? What about things? What else is happening?
  • Open a book at a random page. Run your finger around the page and stop at a random point. Look for a suitable word near your finger.
  • Ask the people you are with to give you a random word.

2. Find associations

Think about other things about which the word reminds you. Follow associations to see where they go. Think openly: associations can be vague and tenuous. 

3. Use the associations to create new ideas

Now create new ideas by linking any of the associations with your problem. Again, the linkage can be as vague as you like: what you want is ideas!
Write the ideas either next to their associations from step 2 or on a separate page.
If other people give ideas that trigger further ideas from you, then you can go off down that route to see where it goes.
As a variant, you can do stages 2 and 3 together, finding an association and an immediate idea from this.





TASK
This week, we required to create an scary image or an object based on the concept " KITTEN".
The image that created must be instill fear for people.
Below is my sketches and my final work.

My sketches about the concept of "KITTEN"

FINAL WORK.........


This is my final work by using the concept kitten to create an scary object. As you can see the image above shows a man wearing the trap. The idea that I create this trap is from the claw of the kitten. There are a key lock on the bottom of the machine so the victim cant open it without the key. When this trap machine start up, the front and the back side will close together and all the sharp claw pierce through the head. Lastly, the victim will died.
This is a very cruel trap machine and I believe that it can be instill fear among people.







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