rAnDoM word / image association

Random Association is an idea generation method which allows students to systematically generate new ideas through a fixed formula. The whole premise of Random Association is to use a Random Word to provoke a reaction from the brain. 

• use it to stimulate open and divergent thinking and seek creative new ideas.
• Use it to re-ignite creative thinking when you are running out of ideas.
• Use it to get people out of a rut when their thinking is still rather conventional.

HOW to use it

1. Find a random word

Find a random word that will be used as a stimulus for new ideas. 

Example:

• Look around you. What can you see? Can you see any words? What about things? What else is happening?
• Open a book at a random page. Run your finger around the page and stop at a random point. Look for a suitable word near your finger.
• Ask the people you are with to give you a random word.

2. Find associations

Think about other things about which the word reminds you. Follow associations to see where they go. Think openly: associations can be vague and tenuous. 

3. Use the associations to create new ideas

Now create new ideas by linking any of the associations with your problem. Again, the linkage can be as vague as you like: what you want is ideas!

Write the ideas either next to their associations from step 2 or on a separate page.

If other people give ideas that trigger further ideas from you, then you can go off down that route to see where it goes.

As a variant, you can do stages 2 and 3 together, finding an association and an immediate idea from this.

Resource: http://creatingminds.org/tools/random_words.htm

TASK

This week, we required to create an scary image or an object based on the concept " KITTEN".

The image that created must be instill fear for people.

Below is my sketches and my final work.

My sketches about the concept of "KITTEN"

FINAL WORK.........

This is my final work by using the concept kitten to create an scary object. As you can see the image above shows a man wearing the trap. The idea that I create this trap is from the claw of the kitten. There are a key lock on the bottom of the machine so the victim cant open it without the key. When this trap machine start up, the front and the back side will close together and all the sharp claw pierce through the head. Lastly, the victim will died.
This is a very cruel trap machine and I believe that it can be instill fear among people.

Class Exercise

TASK 1

We had given a task which is choose 3 pair number between 00-99.

My result:
74  DOG   MOUNTAIN
10  FLOWER   HEAD
07  FLY   TREE


Create a sentence  based on each words.

A dog stand at the mountain.

She place a flower on her head.

A fly fly away from a tree.

Create a new image based on the combination of two word.

TASK 2

For this exercise, we all need to combine 2 animals to let people feel that it cannot be survive.

Giraffe & butterfly

The neck of giraffe is too long when combine with body of butterfly. So I think this animal cannot be survive.

TASK 3

In this exercise,we need to write a poem based on each word.

Love is spicy and hot just like red chilli

The more you eat, the more you feel.

Life like a cup of coffee

It can be sweet or bitter 

depends on how you manage it

Time as clock, clock as time

It running everyday

whatever happen will not be back again

appreciate every happiness moment. 

Women like mortar and pestle
They are hardworking
Use all thier effort to achieve successful
Just like pestle use the strength to smash the spices.

juxtaPOSITION.......

Juxtaposition means placing things side-by-side. In art this usually is done with the intention of bringing out a specific quality or creating an effect, particularly when two contrasting or opposing elements are used. The viewer's attention is drawn to the similarities or differences between the elements. By juxtaposing two objects or words next to each other, human brain will automatically associate or transfer meaning. Usually 'turning' something familiar to something less familar or vice-versa."


There are two types of juxtaposition, literary and random juxtaposition.

In literature and film, juxtaposition is the arrangement of two opposing ideas, characters, objects, etc. side-by-side or in similar narratives for effect.

Random juxtaposition refers to the stimulation of creativity in design or other creative pursuits by arranging objects with the purpose to compare or contrast.


Here are some example for " juxtaposition"

The grass in this Islamic cemetery makes fodder for sheep, a juxtaposition expressing the cyclical nature of life and death. 

The juxtaposition expressing photo of man and women.


JUXTAPOSITION: anology
I had learned about the anology, metaphor and simile in class.
Below is the explanation by using mind map form.

logical analogies & affective analogies

anology, metaphor, similes

MIND mapping.........

A mind map is a diagram used to represent words, ideas, tasks, or other items linked to and arranged around a central key word or idea.Mind maps are used to generate, visualize, structure, and classify ideas, and as an aid to studying and organizing information, solving problems, making decisions, and writing.It is a very popular technique with applications across many fields, a useful technique that improves the way we take notes, and increases our creative problem solving. Through the mind map we can transform our information by using image or some key word. However,mind map is effective in taking note and presentation as well. 

There are some example of mind map:

 

 
 

Logical Mind Map

The Logical Mind Map is directly connected to stereotypes. Every word or image that inside the mind map are related to the subject of the mind map. Basically, logical mind map is the common mind map that always using by people.

  

logical mind map

Associated Mind Map 

We are able to generate random words and also show the links between words that seemingly have no connection. By the way, we can think out the box by using the associated mind map. It can be come out with some different or crazy idea.  

associated mind map

This week, Mr Radzi had introduce to us about  the mind map. By the way, we know that the function and advantages of the mind map. Just with the simple key word as well as the interesting image, people can get information from the mind map.They will not felt boring when listen the presentation by using mind map because a picture can tell thousand words. We can elaborate anythings that related with the topic regarding the image and make our presentation more attractive. We can simply choose which point to start our presentation and do not need to follow point by point. 

During the lesson, we had given a task which is draw a mind map about your partner and draw his  face base on the data inside the mind map. 

MIND MAP from Danny

p/s :Thanks for Danny because did not 'destroy' my face  =)

Another task that we doing in class - Based on the data in associated mind map ,we have to  draw the mortar and pestle relevant the 3 words that we choose. 

Below are my works.

Marri3d...

My 1st sketching for the mortar and pestle is married.The man on the left hand side who wearing the mortar is the bridegroom and the girl on the right hand side who wearing pestle is the bride.To related with the word "MARRIED", the mortar and pestle are represent the sign of love

Mc DoNalds...

My 2nd sketching for the mortar and pestle is McDonalds.My idea is the mortar represent a bowl to fill the chicken and the use pestle to soften the chicken before eating. It also can use as spoon or fork.There are a McDonalds logo paste on the outside of mortar.



TeacHer...
 

 My 2nd sketching for the mortar and pestle is teacher. For this idea, mortar and pestle is a identiti of teacher. Every teacher need to wear a 'Tie' (pestle) and hold an 'Utensil' (mortar). The function of the pestle is to let student know the identiti of teacher. The mortar is to let teacher to put the chalk and duster.